Progressive website design built upon web-standards means that content and design are separated into unique, independent layers. The advantage is that the design and layout can be updated with flexibility and comfort without ever altering or potentially damaging the content of your website. This speeds up, and simplifies the website design process. See examples of our flexible, website designs in our website design portfolio.
The other advantage of separating design from content is for search engine optimization (SEO). Search engines prefer clean, uncluttered markup (XHTML). By removing design from the content, search engines get exactly what they seek, without having to filter though all the unimportant design code. Relevant content pertaining to your organization's products and services are available immediately, in an organized and structured way, similar to a book. Organized with headings, titles, sub titles, paragraphs and lists.
The future of your website can take any number of directions, based on changing technologies, changing product requirements, and user feedback. However, whatever changes or additions are implemented in the future, the web development needs to be scalable and flexible today.
Scalability will be achieved through the use of dynamic web technology; specifically RUBY, RUBY ON RAILS, PHP and mySQL databases. By storing information in databases, new pages, features and functions can be programmed to dynamically retrieve relevant data without having to repeat data entry. This speeds up future developments, eliminating duplicate data, and provides future functions data upon which to grow in a modular fashion.

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